The online strategic marketing process refers to the series of activities and steps that a business takes to plan, execute, and evaluate its marketing efforts in the online space. This process involves identifying the target audience, developing marketing goals and strategies, implementing marketing tactics, and measuring the effectiveness of the marketing efforts.

The purpose of the online strategic marketing process is to create a comprehensive plan that guides the business’s marketing activities in the online space. This plan should outline the marketing objectives, target audience, and tactics and channels to be used to reach the audience.

The process also helps the business to:

1. Understand the market: By conducting market research and analysis, the business can gain insights into the needs and preferences of its target audience and the competitive landscape.
2. Define the target audience: The process helps the business to identify its ideal customers and develop a customer persona that guides the marketing activities.
3. Develop a marketing strategy: Based on the insights gained from market research, the business can develop a marketing strategy that aligns with its business objectives and caters to the needs of its target audience.
4. Select the right channels: The process helps the business to select the most effective marketing channels to reach its target audiences, such as social media, email marketing, SEO, and PPC.
5. Measure the effectiveness of marketing efforts: By tracking and analyzing key performance indicators, the business can measure the effectiveness of its marketing efforts and make data-driven decisions to improve its marketing strategy.

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3 phases of the online strategic marketing process

The online marketing process typically involves three key phases: planning, implementation, and evaluation.

Here’s a brief synopsis of the three phases:

Planning

In this phase, you’ll define your marketing objectives, target audience, and marketing strategies. This will involve conducting market research to identify the needs and preferences of your target audience, as well as analyzing the competition to determine what works and what doesn’t.

You’ll also develop a content strategy, which includes creating content that is relevant and valuable to your target audience, as well as a social media strategy for promoting your content and engaging with your audience.

Implementation

Once you’ve developed your marketing plan, it’s time to put it into action. This phase involves creating and publishing content on your website and social media channels, running online advertising campaigns, and implementing other tactics to reach your target audience. You’ll need to monitor your progress closely to ensure that your tactics are effective and adjust your approach as needed.

Evaluation

In the evaluation phase, you’ll analyze the results of your marketing efforts and determine how effective they were at achieving your objectives. This will involve tracking metrics such as website traffic, social media engagement, lead generation, and conversion rates.

Based on your analysis, you can make adjustments to your marketing plan for the future and continue to refine your approach over time.

A well-thought strategic marketing plan will offer value. Set measurable goals, verify facts, develop a detailed plan, and ensure flexibility for customization.